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On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store. The Van Doren Rubber Company was unique in that it manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as “Authentic”. The shoes that were made in the morning were ready for pick-up in the afternoon.