Lookie Boo would like to first thank Amanda Rose Photography for shooting this editorial! Make sure to check out her Photography Blog and “like” her on Facebook! Additionally, Amanda and I both would like to thank Jackie’s Flowers in Historic Elk Grove, CA for allowing us to invade their GORGEOUS space. If you are a lover of things vintage and INCREDIBLE, you must visit Jackie’s shop. You’ll see why below.
Borrow Mini Couture (BMC) is the first and only venture of its kind to bring the high-end fashion rental phenomenon to children’s clothing. Its partnerships with over 30 premier designers, including Versace, Chloe, Stella McCartney, Rachel Riley and Roberto Cavalli, allow parents to dress their children in designer clothing at a fraction of the cost.
“My children grow so quickly that it can get very expensive to dress them, especially in a special-occasion outfit they’ll only wear once,” said Heidi Lieske, CEO of BMC. “Now, parents can get designer quality clothing at affordable mall prices.”
I was ECSTATIC to discover Borrow Mini Couture for obvious reasons. When I found out Ruby’s Christian Dior dress had arrived at our door step (completely insured, btw) I texted Amanda Bellamy right away, because I don’t know what calls for a photo shoot if Dior doesn’t. Amanda captured Ruby’s Day in Dior so beautifully. See the magic below and find out more about Borrow Mini Couture as well.
Through BMC’s easy-to-use website, customers can borrow outfits for five days with free shipping and free insurance included in every order. With the recent launch of a boy’s line, BMC now offers thousands of outfits for girls and boys in sizes six months to four years. Parents can choose from up to 400 different styles from Dior, Jottum, Il Gufo, Appaman, Moschino, Simonetta, David Charles of London, Fendi, Baby Graziella, Baby CZ and more. Rental prices start at $30.
“We add to our collection each season to be sure we carry the latest trends as well as the classic styles. Our goal is to offer a variety of designers to meet the different fashion preferences of its customers,” said Melissa Brown, buyer for BMC. This season, BMC is proud to announce the addition of Pampolina, Charabia, Sonya Rykiel, Right Bank Baby, Microbe by Miss Grant, Hugo Boss and Crewcuts to our lineup. BMC’s Fall/Winter and Holiday 2013 collections are now available.
With the U.S. children’s clothing and accessories category predicted to grow annually at 7 percent over the next five years, twice as fast as women’s apparel and 40 percent faster than men’s apparel, the children’s U.S. clothing industry is forecasted to reach $80 billion by 2017 (Source: Marketline Global Childrenswear Market Report, 2013). Brands such as Gucci, Oscar de la Renta and Lanvin are jumping into the children’s category at the same time designer rental companies, like Rent the Runway, Bag, Borrow or Steal, and Nearly Newlywed, have seen tremendous growth.
Borrow Mini Couture, formerly Borrow Baby Couture, is an online startup company located just north of Baltimore that allows parents to rent special occasion clothes at up to 80% off of retail.
• For girls: A. Bird, Appaman, Baby CZ, Baby Graziella, Charabia, Chloe, David Charles, Dior, Elle, Fendi, I Pinco Pallino, Il Gufo, Isabel Garreton, John Galliano, Jottum, Magil, Microbe by Miss Grant, Moschino, Pampolina, Rachel Riley, Right BankBabies, Roberto Cavalli, Simonetta, Sonia Rykiel, Stella McCartney, Versace, Victoria Kids and Zoe
• For boys: Crewcuts and Hugo Boss
• For girls: sizes 9 months- 4 years
• For boys: sizes 2 years- 4 years
PRICE POINTS AND RENTAL DETAILS
• Every rental price includes shipping both ways and insurance
• Rental prices range from $30- $99
• Rental periods are 5 days
• Customers can reserve their rental up to a year in advance
• Weddings (flower girls, ring bearers, and guests)
• Birthday parties
• Photo shoots
• Family events
Lookie Boo would again like to thank Amanda Rose Photography for shooting this editorial! Make sure to check out her Photography Blog and “like” her on Facebook! Additionally, Amanda and I both would like to thank Jackie’s Flowers in Historic Elk Grove, CA for allowing us to invade their GORGEOUS space. If you are a lover of things vintage and INCREDIBLE, you must visit Jackie’s shop.