Inspired by the playful style found in Japan’s trendy Harajuku district, the collection is Target’s newest design collaboration and Gwen’s most extensive children’s and baby collection to date.
Gwen, a long time designer and fan of Japanese street-style (she even has an entourage of back-up dancers she calls her “Harajuku Girls”), pairs bright colors, prints and patterns with cheeky animals and characters. Cute overload.
From edgy jackets, dresses and onesies to perky headbands, punk-y shoes and backpacks, there are more than 80 pieces in the line. Ranging from $4 to $30, the entire collection will be in stores November 13. So maybe we can’t fit into the clothes… but don’t be surprised if you see us rocking one of the petite purses or heading to the airport with the colorful carry-on in tow.