Shop all New Arrivals at Mini Rodini
Mini Rodini was founded in 2005 by the Swedish illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. It is important that children have clothes that match their own mood and creativity. And while the aesthetic of the Mini Rodini design – playful and humorous – may speak to children, the quality of the garment is equally important. Mini Rodini wants to make it both easy and exciting for parents to buy better products for their kids in regards to design, but more importantly the environmental and ethical aspects.
With sustainability and quality in focus, Mini Rodini creates clothes that modern and conscientious parents want to dress their kids in, and that kids love to wear.
Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands. Selling in some of the most prestigious department stores and independent shops world-wide, from Harvey Nichols in Kuwait, Selfridges in London and Little Fashion Gallery in Paris. As of now, Mini Rodini is represented in over 400 selected locations aside from the three fully owned stores and the successful web channel.
Mini Rodini Boys
Mini Rodini Girls
About Mini Rodini:
The founder of Mini Rodini, Cassandra Rhodin, is one of Sweden’s most popular illustrators. She grew up in an artist family, surrounded by painters, actors and filmmakers. Her inspiration is very much drawn from her own childhood, where the lines between reality and dreams were blurred out. But mostly, her creativity comes with her own two sons. It was with them the idea for a new children’s brand – Mini Rodini – grew.
Cassandra’s great grandfather was the legendary circus king Brazil Jack. Born Carl Max Alexander Rhodin in 1871, son of two of the most prominent illusionists and artist of their time. At the young age of twelve he ran away with a circus. He spent the late, romantic 19th century, travelling around Europe with the Romani families Demetri and Taikon. Every weekend, staged gypsy weddings were held between Brazil Jack and the daughter of Bomba Demetri. He was since then known as the Gypsy prince Carooli Rodini. The Rhodin family and the romanies lived and worked closely together for several years, running both a Tivoli and the famous circus. In 1899 – then known as Brazil Jack – he started his fist circus that has come to follow the Rhodin family to modern time. The circus undoubtedly played an important part in Cassandra’s childhood and continues to be a never-ending source of inspiration.
The name Mini Rodini is in itself a celebration – homage – to her great grandfathers heritage.